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Market Trends
Track how the NIL market is moving — by sport, conference, and over time.
Market Overview
$2.4B
Total NIL Market
+18% YoY
$145K
Avg Football Deal
+12% YoY
$28K
Avg Baseball Deal
+22% YoY
250+
Active Collectives
+40% YoY
NIL Market Share by Sport
| Sport | Market Share | Avg Deal | YoY Growth |
|---|---|---|---|
| Football | 62% | $145K | +12% |
| Men's Basketball | 18% | $98K | +15% |
| Women's Basketball | 10% | $72K | +28% |
| Baseball | 5% | $28K | +22% |
| Other | 5% | $12K | +8% |
Market overview based on public reporting and industry estimates. Updated quarterly.
Conference NIL Trends
Live data from BSI Savant compute. Updated every 6 hours.
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